What Gyms Really Earn from the Multisport Card System
What Gyms Really Earn from the Multisport Card System
Blog Article
Ever wondered how gyms benefit when you use your Multisport card to check in for a workout? It’s a question many gym-goers and fitness entrepreneurs ask, especially as the program continues to grow in popularity across Poland. While users enjoy flexible, low-cost access to a wide range of fitness centers, the business model behind it is more complicated for gym owners.
In this article, we’ll explore how the Multisport program works from the gym’s point of view and what they actually earn per visit.
What Is the Multisport Card?
The Multisport Card is a corporate fitness benefit that provides cardholders with access to thousands of gyms, swimming pools, yoga studios, and sports facilities. Employees receive the card through their workplace, often with full or partial cost coverage by their employer.
For users, it’s simple: swipe the card, get in, and work out. But for gyms, each swipe translates into a small payout—and not always a profitable one.
Why Gyms Join the Multisport Program
Gyms typically join the program to attract new visitors and increase daily foot traffic. Being listed as a Multisport partner brings visibility and can lead to long-term customers. However, unlike a standard membership, gyms don’t receive a fixed monthly payment—they only earn when a cardholder checks in.
If you're curious about how this setup affects revenue, there's an in-depth look available at karta multisport ile zarabia siłownia.
How Much Do Gyms Actually Earn Per Visit?
The payout per check-in varies, but gyms usually receive between 5 and 10 PLN per visit. This is significantly less than a typical drop-in fee or monthly membership rate. For example, a gym charging 30 PLN for a single session would earn only a fraction of that from a Multisport user.
For gyms with high traffic, the revenue can add up—but so do the expenses.
Costs Incurred by Gyms
Every visitor costs money. From electricity and water usage to equipment wear-and-tear and cleaning supplies, the operational expenses quickly increase with more daily visitors. Staff availability and space management also become ongoing concerns.
A Realistic Look at Monthly Earnings
Let’s say a gym receives 1,200 visits from Multisport users in a month and earns an average of 7 PLN per visit. That adds up to 8,400 PLN in revenue. Now compare that to 100 regular members paying 100 PLN each—10,000 PLN with fewer users and lower maintenance costs.
For more financial comparisons and insider views, check out this article on karta multisport ile zarabia siłownia.
Benefits Beyond Money
Despite lower earnings per visit, some gyms benefit from increased brand exposure, the potential for upselling, and access to a wider audience. For newer or smaller gyms, this can be a valuable marketing strategy.
Challenges Gym Owners Face
Many gym owners express frustration over overcrowding during peak hours, minimal payouts, and lack of control over pricing. This sometimes leads to dissatisfaction among regular members due to limited equipment availability or crowded spaces.
Conclusion
The Multisport program offers great value for users but creates a balancing act for gyms. While it provides exposure and increased traffic, the financial return per visit may not always justify the extra costs. For gym owners, the key lies in evaluating their capacity, expenses, and long-term strategy to decide whether the program fits their business goals.
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